https://www.abbyolivier.com/home daily 1.0 2021-04-07 https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1612413031957-8R50RZ0902KKZZYKRKWA/IMG_4762%2B2.jpg Home https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615330514412-6XWTUDSOMWZF9143F3FV/ListFinal+%282%29.png Home - redesigning product cards major us grocery retailer facilitation, prototyping, usability testing, interaction design, agile design process, A/B testing https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615330392190-TMBFDTCJ2EW7U6BIUT1H/CouponsFinal+%282%29.png Home - discovering coupons major us grocery retailer facilitation, prototyping, usability testing, interaction design, agile design process https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615331013984-HKYOAKQJ17422PNPS0FG/work1+%281%29.png Home - replatform of home service software major home services provider facilitation, user journeys, user research, prototyping, interaction design https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615834667080-VQTHWCCOPCZGOX8M12OD/DeptsFinal.png Home - browsing & monetizing products major us grocery retailer facilitation, prototyping, usability testing, interaction design, agile design process https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1612454849301-UNKBV77P6KL6WAFMQ8FL/IMG_3621.JPG Home https://www.abbyolivier.com/product-card-redesign daily 0.75 2021-03-23 https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615329383021-WMCBZM254WZ4C2AD51WD/ListFinal.png Product Card Redesign https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615080339565-DW041HGJE3PWJ6NKYCBF/problem1.png Product Card Redesign Old Product Cards https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615073083196-FESV7K0YE1PMWQXYQ419/Ecomm.png Product Card Redesign https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615073057351-1PQ8QSFCRT8FQ19UXMNM/InStore.png Product Card Redesign https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615080157314-XJRCO96KTBZVD0A27UW8/CardSort.png Product Card Redesign - initial research card sort & findings We spoke with 5 e-comm customers to understand what type of information was most important for them to see first when they shopped for groceries. Then, we held a card sort via UserZoom & asked a larger subset of 50 e-comm grocery shoppers to rank types of information that was most important to them during their shopping. We learned: Price is the most important piece of information to customers, followed by availability, product names & images. Product cards were missing some of that critical information today - Product Availability E-comm customers did not think the ‘Add to List’ function was that important in the context of other valuable information. https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1614563364018-Q8JWNJ71QMJNOVIN5DNT/ProductCardSketchIterations+%283%29.png Product Card Redesign visual iterations of ‘add to list’ solutions https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615219527295-NNG0IX0N28E0BPWRZWC7/ProductCardScenarios.png Product Card Redesign https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615228128492-TWG7KHZGIPC05YVJ9I6F/ab2NEW.png Product Card Redesign b (NEW design) https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615228175372-N8K4G1W2AMMAKQ08S1T1/ab1.png Product Card Redesign A (OLD design) https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615239401157-MIKLTSN1C1P20RLJL83A/iOSFINALLISTDESIGNS.png Product Card Redesign The success message was onboarding we added for the new ‘Add to List’ icon & only appeared the first time a customer added an item to their list. https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615239431135-B9FX8IYRNTCC15TU4IE1/ANDROIDFINALLISTDESIGNS.png Product Card Redesign The success message was onboarding we added for the new ‘Add to List’ icon & only appeared the first time a customer added an item to their list. https://www.abbyolivier.com/coupons daily 0.75 2021-03-23 https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615322676013-M8A53B1JH828SNRTRQ1T/CouponsFinal.png Coupons https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615306398508-XNKR9TAX87L17GMG6PD0/userjourneycoupons.jpg Coupons - journey mapping understanding our customers We started by spending our time looking at daily customer feedback surveys. From there we started to understand our customer personas and developed a problem statement to explore. We spent time mapping out the customer journey to align on where we believed pains & opportunities existed today. https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1588967293442-8N7KWSBDERJNF8L8YROR/couponssketches.png Coupons initial sketches of coupons accessible on the product card https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615584051229-FXUTIBO1B24LMLCKZDL0/coupontest+%282%29.png Coupons https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615584399620-1TJL4V2QLUCB1OSH673J/coupontest+%283%29.png Coupons https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615587770416-5WT15R1OT7HW2ZVI7PK5/Coupon+Results.png Coupons https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615322762466-NVG1CV236DTI9AI006U8/iOSCoupons.png Coupons The success message was onboarding we added for the new ‘Add to List’ icon & only appeared the first time a customer added an item to their list. https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615321925355-1PFWX13PHN7BT3OEVN4A/AndroidCoupons.png Coupons The success message was onboarding we added for the new ‘Add to List’ icon & only appeared the first time a customer added an item to their list. https://www.abbyolivier.com/browsing-products-monetization daily 0.75 2021-03-23 https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615834597943-CWQMNIQ7KDBMLU74DOV3/DeptsFinalNoBackground.png Browsing Products & Monetization https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615323044593-DDSOOVCQGMRR7FUX1FWG/userjourneydept.jpg Browsing Products & Monetization - journey mapping understanding our customers We spent time mapping out the customer journey for customers who prefer to browse products in order to seek inspiration. Based on our customer’s journey, we identified target areas of the app where existing customers expected to discover product categories but instead found a painful experience. https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615333300976-9VNCQQD704G4D2O0916A/prototypingdept2.png Browsing Products & Monetization https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615834534811-LMMI0YFCQO9TF0Q1RCGS/DeptsFinaliOS.png Browsing Products & Monetization Departments were first introduced within the search experience & later introduced on the home screen. “Featured” products are shown every 3 or 4 products from the top depending on how many are available for that department. https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1615580425397-NGEMGU4GRC88R36Y20O4/AndroidDepts.png Browsing Products & Monetization Departments were first introduced within the search experience & later introduced on the home screen. “Featured” products are shown every 3 or 4 products from the top depending on how many are available for that department. https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1589221683416-VHLP0T0K0Q048S8HRGXS/collaboration.png Browsing Products & Monetization https://images.squarespace-cdn.com/content/v1/5e602833a8f76417234e63b7/1589222389737-XQ9Q62NXHM768NVYEK85/sketchingdept.png Browsing Products & Monetization